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RETAIL CASE STUDY

Argos X Ready Steady Cook

THE BRIEF

Argos were looking to develop an exclusive full range of kitchen appliances under license with BBC’s popular cooking game show, Ready Steady Cook.

THE SOLUTION

With over £6m of sales at retail  a unique Ready Steady Cook range launched in the Argos Catalogue MPL HOME Ltd helped Argos develop 7 high quality, Ready Steady Cook kitchen products from scratch. The Ready Steady Cook range included a Stand Mixer, Maxi Chopper, Hand Mixer, Hand Blender, Food Processor, Glass Jar Blender and Breadmaker.

A full Argos page in the catalogue was designed to fit with the Endemol brief and agreed with Argos.

6

Million £ turnover

7

High quality kitchen products listed

10

Year partnership with Argos

Our Full Product Development Offering

  • Full marketing analysis including category and competitor analysis
  • Identified and proposed RSC market positioning + new product developments
  • Managed the relationships with licensee and retailer
  • Created, sourced and selected the best kitchen products that perfectly fitted the brands brief using MPL international offices and resources
  • Brought product prototypes in for design testing and presented to brand owners Endemol Shine & Argos
  • Managed all sourcing and logistics for the product range
  • Graphic designed product packaging and instruction manuals
  • Created the IMs and a 60 page cookery book
  • Helped Argos effectively launch Ready Steady Cook Kitchenware into the market

After Launch

  • Brand Account Management.
  • Sales analysis, promotional planning, re-order and merchandise meetings,
  • Brand marketing – RSC Competitions, chef endorsement of product, PR and trade marketing

Enough Talk, Let's Work Together

LET’S GET STARTED