Homeware products made

perfectly personally professionally for you.


Argos X Ready Steady Cook


Argos were looking to develop an exclusive full range of kitchen appliances under license with BBC’s popular cooking game show, Ready Steady Cook.


With over £6m of sales at retail  a unique Ready Steady Cook range launched in the Argos Catalogue MPL HOME Ltd helped Argos develop 7 high quality, Ready Steady Cook kitchen products from scratch. The Ready Steady Cook range included a Stand Mixer, Maxi Chopper, Hand Mixer, Hand Blender, Food Processor, Glass Jar Blender and Breadmaker.

A full Argos page in the catalogue was designed to fit with the Endemol brief and agreed with Argos.


Million £ turnover


High quality kitchen products listed


Year partnership with Argos

Our Full Product Development Offering

  • Full marketing analysis including category and competitor analysis
  • Identified and proposed RSC market positioning + new product developments
  • Managed the relationships with licensee and retailer
  • Created, sourced and selected the best kitchen products that perfectly fitted the brands brief using MPL international offices and resources
  • Brought product prototypes in for design testing and presented to brand owners Endemol Shine & Argos
  • Managed all sourcing and logistics for the product range
  • Graphic designed product packaging and instruction manuals
  • Created the IMs and a 60 page cookery book
  • Helped Argos effectively launch Ready Steady Cook Kitchenware into the market

After Launch

  • Brand Account Management.
  • Sales analysis, promotional planning, re-order and merchandise meetings,
  • Brand marketing – RSC Competitions, chef endorsement of product, PR and trade marketing

Enough Talk, Let's Work Together